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Strategic plan

Your plan at a glance

Your one-page strategic plan

Your Vision, your Big Kahuna, your strategic objectives, and the projects that get you there. All on one page you can pin to the wall.

How it works

Step one: your Vision. Step two: your Big Kahuna. Step three: your strategic objectives and the projects under each. Each step explains itself as you go.

Your one-page plan draws itself as you type. Save as you go, download it as a PDF, and come back any time to change your answers and get a fresh version.

Step one

Your Vision

What is the long-term vision for your business? Go out as far in the future as you'd like and include as much detail as you can about how life looks when you are living your vision. Your vision is where you want to go. What does life look like when you get there?

Example

In five years my studio runs without me on the tools. A team of four delivers the work, clients come to us by referral, I work four days a week, and every winter I take six weeks off with the laptop closed.

Step two

Your Big Kahuna

The ONE goal that, if achieved over the next twelve months, would revolutionise your business and give you more of your ideal business. It can be a money goal, fewer hours each week, or that new revenue stream you've been wishing for. Kahuna is the Hawaiian word for chief, and your Big Kahuna is your chief vision for the next twelve months.

Examples from HerBusiness members
  • Increase my income by 50% in the next twelve months
  • Have more than 100 members by 31 December
  • Hire a manager so I can step out of the day-to-day
  • Move from working 1:1 to working 1:many
  • Launch a new course, service, or store by July

Step three

Your strategic objectives and projects

Strategic objectives are the high-payoff activities that get you to your Big Kahuna. They don't have to be specific, but the more specific the better. What they do have to be is needle-movers. Choose one to three.

Projects are how you deliver each objective. A project has a start date, an end date, a set of actions, and evidence that it is done. List up to four for each objective.

Example

Objective: Generate 5,000 new leads this year.

  • Project 1: Run an online summit
  • Project 2: Create a lead magnet
  • Project 3: Publish a free eBook
A HerBusiness member tool. Your Business. Your Rules. The HerBusiness Strategic Planning Framework™ is a trademark of HerBusiness Pty Ltd. © HerBusiness Pty Ltd. All rights reserved.